All case studies

Galls uniform customizer shown on a laptop screen

Galls LLC.

Enterprise Commerce Trust

Description

Redesigning high-consideration uniform purchasing systems to improve configuration clarity and reduce decision friction.

Time

1 Year

Impact

Double-digit lift in completion rates and measurable reduction in configuration errors.

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Optivento inventory dashboard interface

Optivento

Operational Decision Architecture

Description

Designing a research-led supply decision platform that structures fragmented inventory and vendor data into clear, confidence-driven operational workflows.

Time

1.5 Years

Impact

Validated a venture-grade system by reducing onboarding friction through mixed-method research.

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Nirvana meditation app screens on mobile phones

Nirvana

Habit Forming App

Description

Nirvana is a behavior-first habit and accountability platform designed to reduce early user drop-off and improve long-term consistency.

Time

0.5 Years

Impact

Boosted retention & consistency while validating a reinforcement framework.

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A person on a sofa using the Nirvana app, with the Gyan Mudra recommendation on screen

Nirvana Mudra

Recommendation & Choice Reduction

Description

An extension of Nirvana that replaces a browsable content library with a single context-matched practice, chosen from how you feel and what time it is.

Time

Ongoing

Impact

Cut the pre-session decision to two taps and shipped a working prototype that makes the logic testable.

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